At the recent Research and Innovation Conference, held at Croke Park in Dublin, Ireland, I spoke about what innovation means to Iricent. What struck me in researching material for the slides is that innovation isn’t really one thing – indeed in writing about The Discipline of Innovation, Peter Drucker put together a list of different types of innovation along with anecdotes describing the different problems / opportunities that they addressed which were quite specific to the industry or the times in which the innovation arose. Considering how just one of those had enough material for Clayton Christensen to write a series of well-known books on disruptive innovation, this illustrates the breath and complexity that needs to be understood to best recognise opportunities to innovate when they arise.

And since Drucker’s list was based on a study of how innovation has arisen in the past, who is to say that there aren’t other pathways that we haven’t even uncovered yet?

In any case, I’ve attached the presentation here, which will explain the importance of being “innovative in everything you do” – not just in a one-dimensional sense of, say, product innovation – an invention – or marketing innovation – a unique sales campaign. Along the way I will introduce what we are doing in Iricent and how we hope to help our customers tackle the challenge and potential of SDN and NFV.

Click here to download the presentation. If you have any questions or would like to know more, please do contact us.